Since 1920 the number of farmers in America has been dropping, yet the place of farming — and of rural life generally — in the American mind is stronger than ever. The images we encounter in country songs, labels at the grocery store and in country-fried restaurants tell us that to live the rural life is to live the most American of lives: to work honestly, for long hours and for mostly internal rewards. Our culture presents farmers as nothing short of heroes. But this was not always the case. This talk, by Wendy Garrison, charts the rise, fall and rise again of the American farmer and rural life in the American consciousness with images from music videos, snippets of song lyrics, Cracker Barrel billboards and even some Congressional testimony. It seeks to answer the questions, why does this particular image of the farmer hold such sway, and what do the changes in that image over time tell us about Americans’ insecure relationship with its history?
